Brynild Gruppen AS

Brynild Gruppen AS

Brynild Gruppen AS

Country: Norway
Year: 2016
Customer website: http://www.brynildgruppen.no/
Solution: 3eBin™

Brynild Gruppen AS is one of Norway’s largest family-owned confectionery manufacturers with roots dating back to 1895.

Brynild Gruppen used to use glued bins for their range of fruit and nuts. However, Brynild had problems with units frequently breaking and also had difficulties in keeping them clean. The customer were also looking to increase sales and felt they needed a better solution for that purpose.


3eBin™ nuts and snack island display.

We provided our 3eBin™ gravity bins that are robust, food safe and easy to clean and maintain. We were also able to provide a warranty giving the customer additional piece of mind.

The first rollout included 500 stores where bulk displays were installed alongside the fruit and vegetable categories. Since then, the installation has reached an impressive 4500 stores. That way, Brynild succeeded in reaffirming their brand's positioning as promoting a healthy life style and eating habits.

Brynild Gruppen AS has been pleased with the installation and the sales uplift it has generated which is the key motivator in rolling them out to their entire estate.

“HL has been a solid partner of Brynild Gruppen for several years. Together we have developed valuable in-store solutions for Norway’s leading nut brand - Den Lille Nøttefabrikken. The complete shop-in-shop solution has been a contributor to continuous category growth in the Norwegian nut market for more than ten years.” says Category Manager, Hilde Sandmæl.

To read more about our bulk merchandising system 3eBin™, click here.