Country: Finland
Year: 2015
Customer web site: https://www.s-kanava.fi/web/hok-elanto/etusivu
Category: Confectionery
Solution: Next™

S-Group optimising bagged confectionery and chocolate tablets

HOK-Elanto experienced a 7% sales uplift and saved 60% in refilling time by using our cross bar merchandising system 

HOK-Elanto contacted HL Display to provide them with expertise in how they could become more effective and increase sales in their confectionery category.

Key target products where bagged candies and chocolate tables. The merchandising solution chosen was our Next™ crossbar pusher system, installed in two S-Group stores using 30 modules and test data taken during a two week period.

Throughout the trial period the crossbar pusher system, Next™, delivered quicker replenishment times, created neater displays, with a full fixture and front facing products, and resulted in a very positive sales uplift for the stores.

With the increase in sales, reduced replenishment time and better looking displays the cross bar pusher system, Next™, has proven to meet every objective set by the customer and based on this has been installed in a further seven stores.

“Clear development in the category, especially for the bagged candies, gets results through the shelf merchandising systems”

- Mika Koskinen, Store Manager S-Market Vallila

HOK-Elanto is the largest co-op within S-Group, a Finnish network of companies operating in the retail and service sectors. It has more than 1,600 outlets in Finland and comprises SOK Corporation, subsidiaries and Co-Ops with an annual turnover of €1.6 billion. 


To learn more about Next™ and other HL Display solutions, visit the Innovation pages or contact us at 1(516)771-7000 or info@hl-display.com

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