Unilever

Brynild Gruppen AS

Unilever

Country: France
Year: 2015
Customer website: Unilever
Category: Dry food
Solution: Flex Tray™

Unilever's in-store tea pod launch -
a success with help from Flex Tray™.

When the time came to launch a new product for its flagship tea brand Lipton, Unilever France knew they would need to make a big in-store impact.

Not only would they be launching a new product, they’d be entering into a new segment for tea. Lipton’s new Nespresso machine compatible tea pods would need to have good shelf visibility, and be displayed in a way that would make it easy for customers to understand what the new product was all about. They also hoped their merchandising solution would enable them to negotiate additional, well-located shelf space.

Unilever contacted us at HL Display to help them reach their objectives. After prototyping a few different solutions, we came up with a promising merchandising concept which we presented as a 3D rendering.

The winning solution was a combination of a Flex Tray™ with a standard front face, a shelf talker, and a thermoformed capsule clip. It was rolled out immediately in 500 stores.

And the result? According to Unilever:
The POP was impactful, and the displays were very easy to install by our sales force.”

Not only did the solution give good shelf visibility and increase product awareness among customers, it helped Unilever secure prime shelf space alongside Nespresso-compatible coffee capsule products.

To top it all off, Unilever enjoyed a positive increase in Lipton sales.

Learn more about Flex Tray™